The Green Team
President Darrin Duber-Smith:
Darrin C. Duber-Smith, president of Green Marketing, Inc., has over 20 years of experience in the marketing and management profession including extensive experience in working with natural, organic and green/sustainable products. He is a co-founder of the Lifestyles of Health and Sustainability (LOHAS, c. 1999) market concept and leader of the first U.S. industry task force that helped frame an industry definition of natural (c. 2004). He has published over 50 articles in the trade and has presented at dozens of executive-level events over the past 10 years. He is a Visiting Assistant Professor of Marketing at Metro State College in Denver, CO as well as Adjunct Marketing Professor at the University of Colorado - Boulder’s Leeds School of Business. Green Marketing, Inc., is a full service marketing strategy and brand development firm offering a complete array of services including marketing plan development, branding/creative strategies, graphic design/copyrighting, PR, and integrated marketing communications development among a host of others. The company is uniquely adept at infusing sustainability and corporate social responsibility into the marketing strategy of any organization willing to make a commitment to this type of strategy. Mr. Duber-Smith can be reached at Success@GreenMarketing.net.
Marketing Strategy Analyst Dr. Clay Daughtrey:
Dr. Daughtrey specializes in event marketing. These interests were developed from his previous jobs, which included working for the Charlotte Coliseum, the Olympic Games, Walt Disney’s World on Ice, Ringling Bros. and Barnum & Bailey Circus, and various college athletic departments. Dr. Daughtrey has received grants and conducted research for the Colorado Rapids, United States Golf Association, United States Swimming, and World Championship Wrestling. He has published articles in the areas of event/team marketing, consumer behavior, marketing pedagogues and the legal environment of marketing. He is also currently Professor and Marketing Department Chair at Metropolitan State College of Denver’s School of Business. Dr. Daughtrey can be reached at CDaughtrey@GreenMarketing.net